Why Streaming Isn't Enough (Yet)
I'll admit -- I do most of my listening on YouTube and Spotify. I love streaming music. It's hard not to, right? You get instant access to your favorite songs, it's super cheap, and it puts the music right at your fingertips.
Streaming is amazing for the consumer, but for the independent artist (who isn't Chance the Rapper), streaming can really suck. On average, independent musicians are paid $0.007 per stream from services like Spotify and Apple Music. That's less than 1 penny per play. You don't have to be a math wiz to know that these numbers are pretty ugly...and somewhat insulting.
What most people don't see are the time, money, energy, blood, sweat, and tears that go into creating new music. With recording studio fees, music producer fees, mixing/mastering, art design, marketing, advertising, and touring expenses (to name a few) -- the life of a musician can get pretty expensive.
Tbh: once i saw these numbers, i changed my habits. Now if I'm going to stream an album or song online, I try to make a point to buy it too. Because I know what it's like to work hard on something and share it with the world, all while crossing your fingers and hoping it helps pay the bills too.
So if you'd like to stream my new music go for it! Those plays really count in this industry. But I humbly ask that you consider purchasing the music too. But please don't buy it because you feel sorry for me or guilty about streaming it online. Do it because you believe in the power of art, and you believe in the message.
If you haven't already, get an instant download of my new song "Forever Always," feat. Chadaé when you pre-order my new album Hello Jesus.
I love you, and I'll talk to you soon.